Blog
10 Rules for Gym Life
Lessons from the Book of Our History The present is the past rolled up for action, and the past is the present unrolled for understanding. – Will Durant In 2010, two bonehead kids leapt from a plane without much of a parachute or any real understanding of how to safely land. By a stroke of ...
CrossFit at a Crossroads
If you’re familiar with the original ideas behind CrossFit (the idea that we as a business fell in love with), you know about hard work, community, self-improvement, acceptance and all things the like. Charging towards health and wellness via voluntary hardship and sweat equity is the surface level idea. Look one layer deeper and ...
April ‘s Outlook
Hope Floats and a 10ex Rolodex What do you get when you combine a roller coaster, a cliffhanger drama, and murder mystery? You get the month of March 2020. And you can begin to encapsulate the last few weeks for planet earth. The emotional spectrum ran full-bore through all of us with a pulse. The ...
Donuts + Decision Fatigue: A Secret Success Formula
SCENE: A local artisan donut shop buzzing with happy patrons. Sweet and savory smells fill the air accompanied by the grate of freshly roasted coffee beans. It’s a place engineered specifically for the sensations. It’s a foodie’s dream. Enter: HEALTH-MINDED COUPLE, DONUT SHOP ATTENDEE DONUT SHOP ATTENDEE: (speaking to newest patrons) Hi! Welcome to ...