It’s Not Your Fault (But It’s Partly Mine): On Robb Wolf, Fandom and the Misplaced Blame Game

affiliate • May 22, 2015

‘…the one that is most adaptable to change.’

If you were ‘fortunate’ to have spent much time around me during the infancy of our gym, you’re bound to have been exposed, through some medium or another, to a Paleo haranguing or two. Admittedly, I was an early adopting, Paleo extremist (circa autumn 2009). When opportunity afforded, I would seize every chance to play Paleo martyr. At heart, I accepted an unconditional mission to silently judge and inwardly condemn any noncompliant food habit, lifestyle, and basically all behavior raising, from my vantage, the [gluten-filled, processed] red flag of doubt. Ironically, if Kool Aid could’ve been Paleo, I’d have been drunk. And I’d have been served by the most adroit bar-keep around, Robb Wolf. If you doubt me, I’d be inclined to reference a younger Trista. Luckily (for me, at least), she carried the same warm and spritely disposition then too and, much to my chagrin, remained mostly unaffected.

Hopefully, by now, you’re all acquainted with my softened – I prefer ever-evolving – nutritional views, particular the ones centered on Orthodox Paleo practices. And, while these purist ideas have waned, my admiration of Robb Wolf has been nothing less than augmented. Robb is the  New York Times  Best Selling author of  The Paleo Solution  (aka the gospel from those days of martyrdom) and owner of  NorCal Strength & Conditioning  (one of the Men’s Health ‘top 30 gyms in America’). He hosts a top-ranked  iTunes podcast , is a former California State Powerlifting Champion, Weightlifter, Ju-Jitsu practitioner, and, equally impressive, a father of 2. Basically, he’s still the bees knees. As you may expect, I was excited to hear him speak at this year’s Paleo f(x). The title of his talk was, “It’s Not Your Fault: On Novelty and Evolutionary Biology” and it was fantastic. In the following, you’ll hopefully find a respectable overview of his, perhaps my favorite, talk.

*I’d be remiss without first prefacing this read. While the following largely centers on the material Robb presented, the deductions and summations are largely framed, and limited, by my comprehensions. Should they not represent his declarations directly, I beg for both your and his forgiveness. 

Robb’s Paleo Solution podcast is worth everyone’s while.

Throughout the previous 50+/- years, society has taken a staunch, and mostly unspoken, moral stance on the means and habits with which we eat. Eating X food is BAD, but Y food is GOOD (I wish there were a way to put horns and halos upon those respective words). When it comes to meals, we’ve even attached moral indicators like, ‘cheat’. At what point did eating become an ethical battlefield? Hush, vegetarians. The word ‘cheat’ implies an air of immorality, does it not? Without question, yes. But, Robb presented an entirely different spin on this morally-rooted, nutritional blame game.

If you are fat, if you are sick and if you are broken, you’ve done absolutely nothing wrong. And, in actuality, you’ve done everything right. In fact, Robb even argues that you’re a success story. As we all know, super markets, fast food chains and Krispy Kreme are neolithic, and terrific, creations. Had they been available to ancient man, you can bet he’d resemble Ronald McDonald more than Cro-Magnon. Instead, though, our ancestors were a foraging bunch. Foraging, in my nonpracticed understanding, is, calorically-speaking, a low-efficiency activity. In other words, it requires lots of energy-spending risk without the promise of much reward.

Imagine pushing a sled around all day in search of berries and roots. Ouch! Ancient man was no fool, though. He quickly developed an optimal approach for foraging and it was simple – obtain as many calories and nutrients as possible, while doing as little as possible. Is there a catchy, new acronym to be coined here – AMCAP while DaLAP, anyone? Nah. In short, we learned to be efficient, energy-storing (see: nutritional calories) machines when times were tough.

Evidence based social fandom.

Interestingly enough, during that same time, we also became picky, to a certain degree, eaters. Robb defined this evolutionary development as palette fatigue. Yes, enjoying a large helping of berries sounds quite palatable to most everyone. But, can you imagine eating the same food during every meal for weeks on end? I, for one, cannot and, as it turns out, our Paleo parents couldn’t either. Moreover, ferreting out novel foods was even more beneficial to Grok than we might initially assume. Nutritional novelty was the key to his and, ultimately, our survival. Those tiresome taste buds limited his and his clan’s exposure to bioavailable toxins in food. I could be wrong, but I needn’t outline the affect of consuming lethal amounts of toxins. Variety, then, was truly the spice of [an enduring] life.

Yes, the definitive forces that made us who we are, are completely working against us now. All of us, myself included, eat like a professional. We’re all capable of downing dreadful quantities of salty food, only to chase it with super-sweet treats. The variety of palatial flavor, by evolutionary design, permits us to eat sinful (again with the morality) amounts of food that our body, in its machine-like efficiency, can store for times of famine. But, what happens? The famine rarely comes and the foraging, for most, is impossible to label as tough. Remember, Krispy Kreme?! And, adding to that tragedy of taste, our supermarkets offer 50,000 items with an average of 11,000 new and, wait for it – novel – products added annually. Shesh. We’re doomed! What on earth can we do?

With the sagacity I’ve come to regard, Robb acknowledged the dilemma and provided guidance. The easiest way to combat our evolutionary efficiency is to keep things simple. With the use of his  Food Matrix , it’s easier to dispel this notion of boredom with common, nutrient-rich foods available at most grocers. Eat protein, veggies/carbs, herbs/spices and fat with most every meal. In the end, the math doesn’t lie, there are over 80,000 nutritious and financially, feasible meal combinations awaiting you and your finicky palette too.

Lastly, and what I opine to be most important, Robb suggests our dietary struggle remains for a reason. And, while waging the ever-changing nutritional sea, can our human brain always reign victorious over the more primitive lizard one? More simply – will we always take, conscious or not, the proper dietary direction? Of course not – much like the religious adherence during my pubescent, Paleo years, perfection should never be considered realistic nor obtainable. We should, contrastingly, embrace those trying times of turmoil and, like  Justin already eluded , consider a shift in our perception of struggle. If we’re capable of making legitimate, sustainable change, novelty, morality and all those judgmental connotations dissipate. Yes, the struggle is reaI, indeed. Robb simply recommended embracing this evolution and the one to follow. We are, after all, the result of 4 billion struggle-filled years.

Long live the king,

G-

Previous Posts

By affiliateadmin 10 Feb, 2022
Disclaimer: This may not be for the novice reader/exerciser. However if you are truly looking to invest the time to learn your body, this will help you. Brace yourself for a deep dive as what follows is sure to lead you down the proverbial rabbit-hole toward better mobility and improved body mechanics both in and outside ... The post Mobility for Weightlifting appeared first on 10 Experience.
By affiliateadmin 02 Jan, 2021
[et_pb_section][et_pb_row][et_pb_column type=”4_4″][et_pb_text] With each new year at 10 Experience, we aim to challenge our members and ourselves to sharpen our minds, our habits and our lifestyles. To whittle away at a #10exlife. The Outlier Challenge provides precisely that structure. Like previous challenges, this year’s version takes a fresh approach to the general blueprint we know ... The post 2021 Outlier Challenge appeared first on 10 Experience.
By affiliateadmin 20 Jul, 2020
Lessons from the Book of Our History The present is the past rolled up for action, and the past is the present unrolled for understanding. – Will Durant In 2010, two bonehead kids leapt from a plane without much of a parachute or any real understanding of how to safely land. By a stroke of ... The post 10 Rules for Gym Life appeared first on 10 Experience.
By affiliateadmin 30 Jun, 2020
  If you’re familiar with the original ideas behind CrossFit (the idea that we as a business fell in love with), you know about hard work, community, self-improvement, acceptance and all things the like. Charging towards health and wellness via voluntary hardship and sweat equity is the surface level idea. Look one layer deeper and ... The post CrossFit at a Crossroads appeared first on 10 Experience.
By affiliateadmin 27 Mar, 2020
Hope Floats and a 10ex Rolodex What do you get when you combine a roller coaster, a cliffhanger drama, and murder mystery? You get the month of March 2020. And you can begin to encapsulate the last few weeks for planet earth. The emotional spectrum ran full-bore through all of us with a pulse. The ... The post April ‘s Outlook appeared first on 10 Experience.
By affiliateadmin 05 Oct, 2019
  SCENE: A local artisan donut shop buzzing with happy patrons. Sweet and savory smells fill the air accompanied by the grate of freshly roasted coffee beans. It’s a place engineered specifically for the sensations. It’s a foodie’s dream. Enter: HEALTH-MINDED COUPLE, DONUT SHOP ATTENDEE DONUT SHOP ATTENDEE: (speaking to newest patrons) Hi! Welcome to ... The post Donuts + Decision Fatigue: A Secret Success Formula appeared first on 10 Experience.
By 321go 01 Jul, 2019
Most of us have an area in our life we wish we were performing better in. That part of us that doesn’t quite fit into our own skin. It could be a touchy subject that our spouse and friends know to steer clear of, the elephant in the room. It could be the promotion you ... The post Test Post appeared first on 10 Experience.
By affiliate 25 Apr, 2019
In the past, we’ve discussed the difference between fitness as sport and fitness as a life-long pursuit – these are starkly different end games. If you find yourself in the ‘fitness as sport’ camp, these following opinions of mine (and others) are of lesser concern. However, should you find yourself in the ‘live long and ... The post The Immortal Jellyfish and You: A Blueprint to Live Long and Prosper appeared first on 10 Experience.
By affiliate 14 Feb, 2019
You made it! Only a few weeks of Winter’s gloom remain and the end of the Outlier Challenge is already upon us. Wasn’t it a quick 6 weeks? With each year’s Challenge, we attempt to deliver a fresh package of full-bodied human (10) experience. Likely, that meant a bit of mental and physical stretching for ... The post The Threads of Ariadne: A Love Letter to End the Outlier Challenge appeared first on 10 Experience.
By affiliate 16 Sep, 2018
Whether you have dealt with this problem from a distance or up close, cancer has come up on your radar at some point in your life. Truth is, technically speaking, you have cancer right now. There are cancerous cells all in our bodies, that are only triggered/turned on when a fragmented version of our DNA ... The post Movement…The answer to Cancer? appeared first on 10 Experience.
More Posts

Ready to get started? Join 10 Experience now!

Schedule Free Trial
Share by:
Wodify Iframe